In case you missed it, the blurred lip trend is back, and everyone is doing what they can to get the look. Yes, there is a technique to it (more on that below) but there are also some makeup products you can invest in that do half of the work for you. As it turns out, what might look incredibly difficult to replicate can actually be easy with the right formulas.
“The blurred lip is a softer, more effortless take on traditional lipstick,” says makeup artist and leading educator at Sephora Shanzey Al-Amin. “Instead of a perfectly defined lip line, the color is diffused around the edges to create a subtle, cloud-like effect.” She adds that this trend was heavily inspired by Korean beauty and became popular because of its fresh and modern look that gives lips a fuller appearance without looking overdone.
Still, with the market full of products promising the perfect blurred effect, I decided to dig deeper and chat more with Al-Amin, along with celebrity makeup artist Scott Barnes, to find out which ones are actually worth your hard-earned money. Check out their top products below!
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Best Overall: MAC Cosmetics Powder Kiss Hazy Matte Lipstick
MAC Cosmetics
Powder Kiss Hazy Matte Lipstick – Brickthrough
Our top pick for the perfect blurred lip is this low-effort, stunning MAC lipstick. “MAC Powder Kiss Lipstick has a soft, blurred matte finish right from the first swipe,” says Al-Amin. “The formula almost does the work for you, making it one of the easiest lipsticks to create this look with.”
Pros: Buildable, highly-pigmented
Cons: None
Product type: Lipstick
Shades: 24
Custom review: “The formula glides on smoothly, feels comfortable on the lips, and delivers rich, long-lasting color. I love how versatile the shade range is—there’s truly something for every mood and occasion. It gives my lips a polished look without feeling heavy or drying, making it an easy staple in my makeup routine.”
Best Liner: Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
MAKE UP FOR EVER
Artist Color Pencil Long-Lasting Lip Liner, Wherever Walnut Light
If you’re looking for a liner that can get the job done, look no further than this smooth formula. “This offers great options for lip liners, and they have over 14 truly neutral shades to match any lip tone,” says Barnes. “Also, it’s a creamy, long-wear formula, so it doesn’t pull on the delicate skin of the lips.”
Pros: Longwear, two kinds of finish,
Cons: Some don’t like the smell
Product type: Lip liner
Shades: 17
Custom review: “I was so surprised how good this is. I finally found the perfect cool tone shade, and it stayed on all day, even after eating! Great staying power.”
Best Splurge: VIOLETTE_FR Bisou Balm Sheer Matte Lipstick
VIOLETTE_FR
Bisou Balm Sheer Matte Lipstick – Mon Cheri
If you’re willing to splurge, consider trying this sheer, lightweight balm from Violette FR. “This brand has incredible blurring balms that make it super easy to get this look,” says Barnes. While it is on the pricey side, investing in a product that does the work for you, is definitely worth it.
Pros: Functions like a treatment, sheer finish, lightweight
Cons: Some find it drying
Product type: Lipstick
Shades: 8
Custom review: “I’ve fallen in love with all Violette products! I have all of the colors of this line and love them all. Myrtille is my daily wear.”
Best Balm: NYX Professional Makeup Smushy Matte Lip Balm
NYX Professional Makeup
Smushy Matte Lip Balm – Snuggle Szn
Any lip product that’s also packed with softening ingredients is worth the money in my book. “The NYX Smushy Matte Lip Balm is powered by shea butter, mochi rice powder, and sugar ceramides,” says Barnes. Luckily, this buy is less than $10, making it one of the more affordable options on our list.
Pros: Pigmented, softening
Cons: May need to be reapplied
Product type: Balm
Shades: 12
Custom review: “I love NYX products and decided to try this out. I love how it blurs, and it’s so creamy and soft on my lips. Great shades to choose from as well.”
Best Hybrid: Sephora Collection Cream Lip Stain 10hr Liquid Lipstick
SEPHORA COLLECTION
Cream Lip Stain 10hr Liquid Lipstick – 01 Always Red
In case you didn’t know, the Sephora Collection has some solid products that I’ve been swearing by for years, so I’m not surprised this lipstick made our list. “This is one of my favorite products for this trend because it’s incredibly lightweight and easy to blend before it sets,” says Al-Amin. “It gives you enough time to diffuse the color, then wears comfortably for hours without feeling heavy.”
Pros: Pigmented, plenty of shades, strong staying power
Cons: Some like the previous formula more
Product type: Lipstick
Shades: 51
Custom review: The formula changed a little bit. It’s now a bit more sheer but the stain power is still very good. Truly doesn’t transfer. If you love a matte lippie, you’ll love this!”
Best Lip Stain: Fenty Beauty Poutsicle Hydrating Lip Stain
FENTY BEAUTY by Rihanna
Poutsicle Hydrating Lip Stain – Berry Banger
Fenty Beauty has become a staple at makeup stores for its high-quality formulas and this product just adds to the brand’s reputation. “Fenty Beauty Poutsicle Hydrating Lip Stain is a great option if you prefer a fresh, long-lasting stain,” says Al-Amin. “It leaves behind a beautiful wash of color that looks very natural while still lasting throughout the day.”
Pros: Long-lasting, strong pigment
Cons: Some say the tube leaks
Product type: Lip stain
Shades: 4
Custom review: “Not only is this super comfortable and hydrating but the color pay off is incredible and the stain is perfection! It’s so long-lasting and really impressed me!”
Best Budget: Sheglam Marshmallow Puff Lip Blur Pen
Sheglam
Marshmallow Puff Lip Blur Pen-524 S’more Night
If you’re on a budget, but still want a quality product that will give you the result you’re looking for, try this Marshmallow Puff Lip Blur Pen from Sheglam. The triangle-shaped applicator aligns perfectly with the natural shape of your lips. Plus, it’s available in 10 stunning shades.
Pros: Affordable, easy to apply
Cons: Not as long-lasting as other formulas
Product type: Pen
Shades: 12
Custom review: “My new favorite lip product. Such a good dupe but with a better applicator.”
What’s the best way to achieve a blurry lip?
Once you have the product of your choice, there are a few simple steps needed to get a blurry lip. Here’s the full breakdown.
- Exfoliate and prep: Smooth lips are the best place to start for any lip look. Barnes recommends gently exfoliating with something like NCLA’s Sugar, Sugar 100% Natural Lip Scrub followed by a tried and true formula like Aquaphor’s Lip Repair.
- Apply your product: Al-Amin suggests starting by applying lip color to the center of your lips rather than the entire area.
- Tap the color in: From there, use your fingertip or a small lip brush to blend the product outward to keep the edges soft.
- Build it up: After getting the technique down, feel free to build up the color to your preference.
- Add on (optional): While this is not required, Al-Amin notes that you can layer on a gloss or balm if you don’t want a fully matte finish.
How We Chose
As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best blurry lip products, we leaned heavily on makeup artist insights and our knowledge as beauty experts. We also considered several factors, including shade range, product type, and customer reviews. We’re aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.
Why Trust Who What Wear
At Who What Wear, we know that beauty isn’t one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.
Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.