Willow Smith Stars in Free People’s Fall 2026 Campaign

Free People launched its fall 2026 campaign today, August 17, starring musician and actor Willow Smith and photographed by Zoey Grossman.

“I’ve loved Free People for a very long time,” the 25-year-old shared in a press release. “The idea of Free People is woven into the idea of the free human spirit, and that’s something I’ve always connected with, so it felt really natural to bring that energy into this campaign.” The partnership began prior to the launch, with Free People supporting the production of Smith’s “The Thread” performance video and hosting a listening party for her latest album at Brooklyn’s Public Records.