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Artificial intelligence (AI) is already present in all fields. A recent study by language technology company DeepL reveals that 96% of professionals in countries such as Spain use AI tools. The research, conducted among 150 industry executives, reveals that this technology is mainly applied in translation and task automation
Despite mass adoption, only 23% of respondents consider themselves AI experts. This rapid implementation contrasts with concerns about its employment impact.
Research from Ness Digital Engineering supports this approach, showing how generative AI tools can increase the productivity of software engineers. The firm says that, “despite certain concerns and challenges involved, engineering teams must adapt to new ways of working and stay ahead in this rapidly evolving field.”
Language barriers: a hidden cost
The DeepL study identified another key challenge: 50% of Spanish-speaking professionals face difficulties in communicating in other languages. Fifty-seven percent do not feel fluent enough for oral or written conversations in multicultural teams, while 55% have trouble understanding technical documentation.
These limitations have economic consequences: 49% of companies have lost business opportunities due to language barriers.
The report says that 92% of organizations in Spain already provide AI tools to their employees. These solutions automate repetitive tasks and facilitate multilingual communication. Although there are challenges, they allow companies to access other markets.
“AI is a key ally, but multilingual communication still creates friction and missed opportunities,” says Jarek Kutylowski, CEO and founder of DeepL. “We develop accurate and secure tools that help companies overcome these challenges.”
The English challenge in Latin America
The situation is similar in Latin America, where learning English has become an urgent necessity for accessing job opportunities. But the region faces structural obstacles. According to EF English Proficiency Index data, countries such as Argentina and Costa Rica show a moderate level of English proficiency, while nations such as Brazil and Mexico are in lower categories.
Against this backdrop, Buddy.AI emerges as an innovative solution. Developed by entrepreneur Ivan Crewkov, this platform uses artificial intelligence with animated avatars and voice recognition adapted to children to simulate personalized classes.
The results speak for themselves: in the first quarter of 2024, Brazil – the country with the lowest English proficiency in the region – registered 1 million new users on the app. With 9 million active learners in Latin America and backing from investors such as BITKRAFT Ventures, Buddy.AI demonstrates that technology can break down economic and geographic barriers.
Its application in migrant children learning English in the United States reflects its potential for vulnerable contexts, offering not only an accessible digital tutor, but a bridge to cultural integration.
As traditional education systems struggle to scale solutions, tools like this one aim to democratize access to the language that today defines social mobility.
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