London just became the ultimate runway. The H&M fall-winter 025 campaign hits the streets with high-drama silhouettes, luxe textures, and a cast that owns the moment. Mona Tougaard, Vittoria Ceretti, Alex Consani, and Sora Choi lead the charge. They each bring serious presence and personality to this urban takeover.
H&M Fall/Winter 2025 Campaign
Shot on location in London, the campaign is a love letter to the city’s rebellious fashion DNA. There are sweeping pleated skirts, leather minis, power tailoring, and faux fur collars that beg to be touched. Rich mocha browns, creamy neutrals, and plaid-on-plaid give it that 90s Britpop energy.
From argyle knits and sharp blazers to floor-sweeping maxis and snake-print boots, the styling is equal parts nostalgic and next-level. These H&M clothes are made to stand out. The vibe? Effortlessly confident.
It’s like you just stepped off the catwalk and straight into real life. This is with the wind at your back and somewhere important to be. This collection focuses on visual movement. A bold walk through London’s fashion past, styled for the future. Mona, Vittoria, Alex, and Sora are setting the tone for what’s next.
