Renata Cavalcante believes that the UAE is one of the most evolved fashion markets in the world, where discerning consumers seek originality, craftsmanship, and a deep connection to the story behind each piece. According to her, Brazilian designers are uniquely positioned to captivate the region’s audience with their unparalleled creativity and signature aesthetic. “In a world dominated by big brands, there is an increasing appreciation for the beauty of authorial and creative work,” she explains. “Brazilian designers don’t just create fashion—they bring soul, heritage, and artistry into every collection, making each piece an experience rather than just an outfit.”