Kylie Jenner knows how to make an entrance. The mogul steps out in a new campaign for Khy x HYDRA, the label’s latest capsule that fuses sharp tailoring with a fluid sense of ease. Draped in taupe trenches and cropped silhouettes, Kylie exudes power and mystery.
That especially works in the shot where she clutches a sleek cat like it’s her co-star. The five-piece collection is rooted in timeless staples: three outerwear designs and two skirts, all designed for longevity and season-to-season versatility.
Khy x HYDRA Campaign
The Relaxed Trench Coat cinches with a belt for a custom shape, the Cropped Parka layers easily, and the Short Trench shifts from fitted to relaxed with one clever detail. The Button Front Maxi Skirt adds polish, while the Structured Mini Skirt takes you from day to night.
Speaking on the collaboration, Jenner called the pieces “powerful and effortless,” while HYDRA founder Anna Gloria Flores described them as a “system of material resilience.” Together, they’ve reimagined rainwear as something enduring, adaptable, and chic enough to anchor any wardrobe.
Khy x HYDRA launches exclusively on Khy.com September 18, with prices ranging from $118 to $323. Sizes run XXS to 4X, making the capsule inclusive and versatile.
