Gucci just dropped the Shift sneaker, and it’s basically the fashion equivalent of a perfect pirouette. First seen at the Cruise 2026 show in Florence, the new style fuses vintage athletic energy with Gucci’s ultra-modern codes.
Gucci Shift Sneaker 2025 Campaign
And it’s all wrapped in a super light, low-profile shape that moves like a dream. This sneaker silhouette isn’t trying to be loud. It’s playing the long game. For women, Shift features mesh GG fabric and velvety suede, side elastic inserts, and a flat sole inspired by ballet shoes.
Add in the subtle sparkle of a gold Interlocking Gucci G charm and that iconic Web stripe, and you’ve got a sneaker that slips effortlessly between daywear and dance floor. The campaign images? Shot in raw, candid style.
Think off-duty ease with a twist of studio attitude. Models Lily McMenamy, Coumba Samba, Issa Lish, and Lux Gillespie bring a cool, undone energy to the mix. That’s whether curled up in lavender monogram or holding the sneakers like rare objects. Gucci Shift drops exclusively online starting today.
