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Ooh, hidden in that iPhone 17 spec sheet is a nice upgrade – 256GB of storage to start! Finally, Apple is offering a nice amount of storage space, and even more than the entry level of some competitors. A great sign from Apple.
Now Tim Cook is back, and we’re onto a whole new phone – the iPhone 17 Air! Apple designer Abidur Chowdhury is giving us the details in video.
Now we’re getting a peek at the new cameras on the iPhone 17, a dual-camera system with two 48MP cameras – a wide camera and ultra wide. The wide camera will be able to simulate a 2X optical zoom, great for portraits, while the ultra wide will handle macro photos.
The selfie camera also gets an improvement with a wider frame of view and a larger sensor with a higher resolution. The selfie sensor will be square instead of 4:3, which Apple says gives you better framing possibilities no matter how you’re holding your phone.
If you want to check out the new heartrate sensor on the AirPods Pro 3, head to our TikTok page or check out the video below. We’ve been waiting for this feature for a long time.
The Apple iPhone 17 will feature the new Apple A19 chipset inside, with an updated display engine to drive the new 120Hz display. It also has a neural engine for better Apple Intelligence performance on the device. There are six cores inside for application processing, and a five-core GPU for gaming. Apple claims the A19 offers a 20% boost over the Apple A18 chipset on the iPhone 16.
The iPhone 17 will come in very pretty lavender, mist blue, black, white, and sage green colors. It has a 6.3-inch display with Pro-Motion, Apple’s branding for a 120Hz display. Finally, Apple fans can tell Android owners to shut up about screen refresh rates.
Apple says the iPhone 17 can hit 3,000 nits peak brightness, but those numbers are a bit exaggerated and we’ll have to test the display in the lab to see its real capabilities. The phone should be more durable with ceramic shield 3 glass on the front.
Tim Cook is back and that means it’s time for iPhone! There are 4 new models coming, starting the iPhone 17 in some very slick colors.
Apple Watch Ultra 3 is coming with a new display and wider-angle viewing as well as thinner borders. It has the largest display of any Apple Watch, and the always-on display works so well that you can see seconds tick by even when the screen isn’t technically active. It should have the longest battery life of any Apple Watch yet.
The new Apple Watch Ultra 3 has a more powerful radio that can connect to satellites, and emergency satellite SOS is included with the Ultra 3. It is available in black and natural titanium that is created in a new 3D-printing process using recycled titanium.
The entire Apple Watch lineup will get an upgrade this year, and Apple is announcing the Apple Watch SE 3 with the first always-on display on an SE-class Watch. It will have gestures, just like the more expensive Series watch. It can monitor your wrist temperature and track your sleep to offer Apple’s new Sleep Score.
But enough about the cheap Apple Watches, let’s get ULTRA!
Apple is still getting clearance for the newest hypertension detection features – in the US as well as globally. Now Apple is talking about sleep scores and Apple Watch monitoring your sleep quality.
Oh, there’s actually a new Apple Watch Series 11, not just a series of tragedies prevented by previous Apple Watch devices.
The new Series 11 Apple Watch is the thinnest and most durable of any Watch so far. It’s 2X more scratch resistant than the Apple Watch 10.
There are some cool new watch faces coming that match the new Liquid Glass designs on iOS 26 and macOS 26. Now Apple is talking about blood pressure and hypertension on Apple Watch.
Apple is pretty much saying you’re going to die if you don’t have an Apple Watch. You may have a stroke, or get lost in a blizzard, or fall unconscious and have a car accident and land in a pool, and if you don’t have Apple Watch you may not get the help you need.
I’ve never seen a phone company sell a product with so much abject fear before, but you better believe I want to live so I’ll be considering a new Apple Watch.
Tim Cook is back to talk about the way Apple Watch touches people. This will hopefully be a health story. We’re expecting new health sensors and capabilities, including possibly blood pressure monitoring and blood oxygen improvements.
The new AirPods Pro 3 will have heart rate tracking with new sensors built into the earbuds. This means you won’t need an Apple Watch for more precise exercise tracking, your iPhone will be able to track new workouts just using the latest AirPods.
This used to be a much more popular sensor on the earliest earbuds from Samsung and others, but it hasn’t been seen for a while. It will be interesting what other features these new sensors enable.
Apple also says the AirPods Pro 3 will work across a whole transatlantic flight – up to 8 hours of continuous listening, and up to 10 hours of hearing aid usage.
The new AirPods Pro 3 are available for pre-order today and will be in stores on September 19 for $249. Global pricing TBD as soon as we have it.
You can see a demo of the newest AirPods Pro 3 with our live video from Apple Park. Check out the latest on TikTok, where we’ll be posting live videos throughout today’s livestream announcements.
Kate Bergeron, Apple VP of Hardware Engineering, is talking about AirPods Pro 3 with a new design and better spatial audio. There are improvements to Active Noise Cancellation, including foam-infused eartips, for better ANC — twice the previous generation.
Bergeron says your old AirPods Pro now suck, because the new AirPods Pro 3 have 4X the ANC performance. Sorry, time to pay more if you want AirPods we won’t laugh at.
AirPods will also get live translation with Apple Intelligence, a feature we’re seeing on most of the latest AI-enabled flagship phones from Google and Samsung as well.
Tim Cook is all about design today, and he says there will be news about AirPods, Apple Watch, and the biggest leap yet for iPhone. We’re starting with AirPods Pro 3.
Now we’re seeing a product and design intro video, and one thing stands out. A hand seemed to gesture and grab a photo from a phone and plop it onto an iPad screen. A new gesture for Apple Watch? Some new AI feature? We’ll see.
Tim Cook has taken the stage and is starting with design.
Here we go, starting with… HomePod?
The show has started! Not on Apple’s home page, but live in California at the Steve Jobs Theater, our Editors tell us Tim Cook has taken the stage and welcomed the crowd. The live stream should begin any second now.
We’re five minutes away and Apple is playing some bopping jams from Touch Sensitive on its page, along with a luminescent Apple logo. Any clues here? Nothing yet.
In the crowd, our Editors on the scene have spotted Apple co-founder Steve Wozniak, as well as fellow Apple Fellow Phil Schiller. They definitely know somethings we don’t know.
We’ve got ten minutes left, so for one final prediction: what’s the Apple thing everybody will be talking about tomorrow? I say it’s the iPhone 17 Air. Whether you’re enamored by a thinner iPhone, or loudly wondering why!? I think the iPhone Air will be the device that people remember from today.
The device most people buy? AirPods Pro 3, of course. Apple’s AirPods are ubiquitous, and they have become a holiday deal staple over the past few years. The next AirPods Pro 3 will be the gift that keeps on giving for Apple and fans alike, even if the news buds don’t have a ton of new features.
Hi there, it’s Phil Berne your US Mobiles editor reporting from New York City while our News Chief Jake Krol and our eminent Editor-at-Large Lance Ulanoff are on the scene at Apple Park! We’ll have all the news soon — the show starts in less than 15 minutes!
