As a beauty editor, I’m lucky enough to get my hands on new perfume launches before anyone else. This is so I have lots of time to test the fragrances and decide which ones I think will be trending for the season ahead. So, although it’s still August, I’ve already found my autumn perfume of choice, and I just know that everyone will be talking about this scent come September.
Although it’s only just launched, I’ve been wearing this perfume since the start of July, and I can’t tell you how many compliments I’ve had. Whilst I personally loved spritzing it through the summer months, the rich, heady aroma is particularly fitting for the change in seasons. The scent in question? Byredo Future Memories. Whether you’re already a fan of Byredo perfumes, or are totally new to the brand, I highly suggest you keep scrolling for my full review…
Byredo Future Memories
Key notes: Galbanum essence, blackcurrant accord, aldehydes, orris butter, labdanum, orange blossom accord, white vanilla accord, vanilla liquor accord, Madagascar vanilla CO₂, ambrofix, musks
First impressions: A captivating scent that takes vanilla to new heights.
Smells like: A cosy autumnal day spent wandering round the streets of Soho.
If it were an outfit: A vintage suede jacket.
If it were a makeup product: A brown smoky eyeshadow palette.
The first thing I noticed when spritzing this fragrance was its unique take on vanilla. It doesn’t have that typically sweet, gourmand scent. Instead, a base of vanilla liquor accord, ambrofix and musks creates incredible depth, cocooning the senses in this soft yet rich aroma. However, the opening itself is crisp and juicy, with notes of blackcurrant and galbanum adding a green, earthy element. Again, totally unexpected, but when this green element meets the creamy, musky vanilla base, it comes together in the most beautiful of ways.
Latest Videos FromWho What Wear
Before reading up on the fragrance, I thought there were notes of tobacco, but I actually think it’s the boozy undertone that makes me think of cosy pubs and roaring fires.
What’s really striking about this scent is how it settles on the skin. The vanilla shines through, yet it still maintains that green, almost woody element that keeps it from veering into overly gourmand territory. Plus, the heady base means it lasts all day long.
It’s the kind of fragrance that has people gravitating towards you before you’ve even entered the room, and in true Byredo style, the bottle is just as appealing. It’s these reasons alone that I know every fashion person will be wearing this perfume in autumn.
Shop Byredo Future Memories
Key notes: Galbanum essence, blackcurrant accord, aldehydes, orris butter, labdanum, orange blossom accord, white vanilla accord, vanilla liquor accord, Madagascar vanilla CO₂, ambrofix, musks
Shop More Byredo Scents
Key notes: Freesia, plum, amber, cashmere woods, Madagascar vanilla beans, cistus oil
A beautiful exploration of vanilla with alluring notes of freesia, plum and amber.
Key notes: Plum, cinnamon, leather accord, violet, birch woods, patchouli, vanilla
A true autumn and winter fragrance that reminds me of rainy afternoons spent wandering around libraries, surrounded by leather-bound books.
Key notes: Aldehyde, rose centifolia, peony, violet, musk, sandalwood
A beautifully crisp, clean-smelling fragrance that I reach for almost every single day.
Key notes: Rose petals, cedarwood, vetiver, silk musk
If you gravitate towards woody scents in autumn, then this is the Byredo perfume for you.
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.