All I Want This Fall Is a Saucy Little Windbreaker

I know it may be premature to talk about fall fashion, but the cozy autumnal season is right around the corner. (Not officially until September 22—but still.) When that first crisp breeze hits the air, it will the sign for us to start rummaging through our drawers to fish out our beloved knits, coats that […]

Kylie Jenner’s Next Fashion Goal Is Inspired by Her Grandma

Today’s a big day at Who What Wear: our new cover story with Kylie Jenner just dropped. We’ve profiled many a star for our monthly features—Elle Fanning! Lupita N’yongo! Maude Apatow!—but we have a feeling our audience will be extra excited about this one. Our interview touches on a range of topics, from her sense […]

For Mirror Shine, Wash Your Hair the Chinese Way

Washing your hair may feel like a straightforward task—rinse, shampoo, rinse, condition, rinse again—but the way you clean your scalp can dramatically change the appearance of your hair. You can even target your routine with goals in mind (Italian-style washing focuses on strength!). Recently, I learned about the Chinese philosophy behind washing your hair. Chinese […]

Balloon Jeans Are About to Become Autumn’s Most Important Denim Trend

After months of defaulting to swishy skirts and lightweight cotton dresses, September’s means it’s officially time to welcome jeans back into the heart of our rotations. But after a warmer-than-usual summer, when denim has barely had a look in, the jeans silhouettes worth knowing have begun to shift. For autumn 2026, I’m calling it: balloon […]

Hailey Ditched Jeans and Trainers for the Smarter Trouser and Flats Trend

With autumn just days away, I’ve started the annual process of sifting my summery staples from the cool-weather essentials ready to take their place. Intent on channelling that polished, pulled-together energy I crave every September, I’m being particularly selective about what makes it into my autumn rotation. And so far, I’ve found little reason to […]

The Color Diamond Trend That’s Having a Moment in 2026

In 2022, when Ben Affleck proposed to Jennifer Lopez for the second time, he chose an 8.5-carat natural green diamond. The choice was not only on-brand for Lopez, who had said green was her “lucky color,” alluding to the famous green Versace dress she wore to the 2000 Grammys, but also different than what was […]

The Future of Exosome Skincare, According to the Vogue Beauty Board

Anyone tapped into the skin-care conversation right now has surely heard about exosomes, the regenerative ingredient that changes the way cells react to aging. When we published our first story about its growing presence in topical serums and creams in March 2025, it was still a burgeoning category; 17 months later, exosome skincare continues to […]

Kaia Gerber Wore Fall 2026’s New ’90s It Bag

It’s official: One of the most beloved It bags of the late ‘90s and early 2000s is back, and it comes just in time to establish itself as a major fall 2026 It bag. The bag I’m referring to is the Fendi Baguette Re Edition Bag, and the buzz about it among the fashion crowd […]

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