
It’s Time for Brands to Invest in Women Who Lift
The stats back this up. Data from Oura, revealed a 160% year-on-year increase in women tagging strength training workouts in June. On Strava, the social fitness app, women are 21% more likely to upload a strength or weight training workout than men, according to its 2025 Sport Trend report. Luxury gyms like Third Space are […]








