
Why Guerlain Is Launching a New L’Heure Bleue
The new L’Heure Bleue launches globally on Friday, following its earlier release in China this month. The two fragrances are going to coexist. “We’re going to cherish [the first L’Heure Bleue] like a treasure. The only difference is that it will be called L’Heure Bleue 1912, which is Jacques Guerlain’s creation, and the new L’Heure […]








