Canada Goose heats up summer 2025 with a surprising twist. Haider Ackermann returns for his second Snow Goose capsule, titled Wild Horizon, and it’s anything but expected. Studio portraits of model Lara Stone and others are paired with epic shots of rocky canyons, sun-bleached cliffs, and wide-open desert skies.
Snow Goose by Canada Goose Summer 2025 Campaign
Ackermann’s designs reimagine performance wear with a sleek, rebellious vibe. Think light layers made for movement: ultra-short Tempest shorts, cotton Edge pants with oversized pockets, and a soft Dawn Crew splashed with poetic graphics like “Can you hear the birds?” and “Wild at heart.” Every look invites freedom.
Military greens, icy blues, and bold lettering pop against the minimalist backgrounds. Even the FW24 Rider Parka gets a breezy makeover in the form of the new Valor Parka. It’s proof that utility and beauty can coexist.
Shot by Willy Vanderperre, the campaign feels part fashion editorial, part desert dreamscape. As Ackermann puts it, the goal is to “resist the predictable.” The result? A campaign that feels raw, fresh, and full of emotion.
