“I firmly believe in the club’s ability to disrupt the pattern of domination of Scottish football, which has been in place for far too long.
“This great club has a bright future and I look forward to seeing that unfold in the months and years ahead.
“The appointment of James as my representative on the board underlines the importance I attach to my investment in the club.
“James has been a trusted associate of mine for many years and I believe that his wealth of experience in the football industry and strong business acumen will be a tremendous asset to the board and to the club.”
Bloom has purchased non-voting rights shares, which will not impact the 75.1% voting rights held by the Foundation of Hearts.
The Tynecastle club already had a formal relationship with Bloom’s company Jamestown Analytics for recruitment.
Hearts finished last season seventh in the Scottish Premiership and have appointed Derek McInnes as their new manager. They open next season at home to Dunfermline Athletic in the League Cup on 12 July.
