Hibs losses not sustainable, says chief executive Dan Barlaser


The club is also exploring ways to increase matchday income, including the potential to allocate more South Stand tickets to away supporters when Celtic and Rangers visit Easter Road.

Barnett insists no decision will be made without consulting Hibernian supporters.

Hibs estimate that unfilled seats in the South Stand could cost between £150,000 and £200,000 per year.

“We’ve been open about the balance between principle and revenue,” he said. “We’re working with fans to decide the best approach.

“We would always prefer to fill those seats with our own supporters, but we also have to consider the financial impact.”

Hibs have, however, opted to freeze season ticket prices for next season, despite the potential to generate additional income.

“We want to keep football accessible and reward loyalty,” Barnett added. “We broke our season ticket record last year and sales are already ahead of that pace again.

“My preference is to grow revenue in other ways rather than increasing prices for our supporters.”



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