The Latin American gaming market is experiencing a historic boom, and SBC Summit 2025 in Lisbon is dedicating an entire stage to exploring its opportunities and challenges.
According to recent figures, the number of active sports bettors in Latin America jumped from 3.6 million in 2019 to 8.3 million in 2024 — a 132% increase in just five years. Brazil alone is expected to generate USD 1.3 billion in sports betting revenue by the end of 2025, making it one of the most promising markets worldwide.
With such momentum, the Global Markets Stage – Latin America & Brazil track will take a deep dive into the region’s regulatory changes, player behavior, and local versus international competition, among other major topics.
The agenda will cover key markets including Brazil, Argentina, Colombia, Mexico, Peru, Chile, and Uruguay, offering attendees valuable insights into how to navigate this complex, decentralized landscape.
Spotlight on Brazil
Brazil’s full regulation of sports betting in January 2025 has reshaped the regional gaming conversation. However, as the market matures, international playbooks are proving insufficient, as strict licensing processes and unique cultural dynamics are forcing operators to adapt.
The Brazil Leaders Panel: The Bubble That Just Won’t Burst (Sept. 16, 13:40–14:20) will explore how brands can rethink their strategies to win Brazilian audiences. Executives from Superbet Brazil, BetMGM, KTO Group, Pay4Fun, and Montgomery will share insights into compliance challenges, influencer-driven engagement, and long-term brand building.
Latin America’s homegrown edge
While global operators have dominated headlines, regional brands are beginning to reclaim ground by leveraging cultural relevance and local expertise.
The LATAM Leaders Panel: Latin America First – The Home-Grown Operators Reinventing the Game (Sept. 16, 12:00–12:40) will highlight how companies from Argentina, Colombia, and beyond are charting their own blueprint for success.
SBC Summit 2024 featured a stacked conference program
Beyond Brazil: Peru and Mexico in the spotlight
Peru is emerging as a regional powerhouse, with a gambling market worth USD 2.72 billion in 2024. Yet, the recent introduction of the 1% Selective Consumption Tax (ISC) has raised concerns over profitability and compliance. A panel discussion (Sept. 16, 15:50–16:30) will address how operators can adapt to the new tax while building stronger ties with regulators.
Meanwhile, Mexico remains Latin America’s most mature betting market in terms of volume and deposits. But uncertainty persists as regulatory reform continues to stall. On Sept. 16 (16:40–17:20), industry leaders from PlayUZU, Novibet, Betcris, Codere, Winpot.mx, and AIEJA will debate whether Mexico has reached maturity or still has room to grow.
What attendees will gain
Attendees of the Latin America & Brazil track can expect a wealth of actionable insights. Discussions will focus on practical strategies for entering and scaling across newly regulated markets, with special attention to growth drivers such as sports betting, digital wallets, and mobile-first platforms.
SBC Summit's 2024 edition drew hundreds of global stakeholders to Lisbon
Panels will also examine the complexities of navigating federal and provincial licensing systems, while emphasizing the importance of localizing user experiences. From understanding the influence of Telegram groups to exploring community-based marketing models, the sessions are designed to equip delegates with knowledge that can be immediately applied in their business strategies.
Beyond the panels, SBC Summit 2025 is creating tailored spaces for focused networking among Latin American stakeholders. Dedicated gatherings such as the Brazil Market Orientation, the LATAM Regulatory & Legal Circle, and the Localisation Strategy & Tech Exchange will provide opportunities for deeper dialogue.
These forums are intended to foster collaboration, strengthen industry ties, and encourage the exchange of regional expertise, ensuring that participants leave Lisbon with not only insights but also meaningful connections.
For more details on the Global Markets Stage – Latin America & Brazil track, visit SBC Summit 2025.
