Louis Vuitton’s La Beauté Is the Makeup Drop You Need to See


Awar Odhiang fronts Louis Vuitton La Beauté Louis Vuitton campaign.
Awar Odhiang fronts Louis Vuitton La Beauté Louis Vuitton campaign. Photo: Steven Meisel / Louis Vuitton

Louis Vuitton just dropped a beauty bomb, and it’s their first-ever makeup line. La Beauté Louis Vuitton is bold, luxurious, and designed to make a statement. The House tapped legendary makeup artist Dame Pat McGrath to shape the collection, and the results are pure high-fashion drama.

Louis Vuitton La Beauté Campaign

Hoyeon stars in Louis Vuitton La Beauté Louis Vuitton campaign.
Hoyeon stars in Louis Vuitton La Beauté Louis Vuitton campaign. Photo: Steven Meisel / Louis Vuitton

From sharp scarlet lips to shimmering shadows, this makeup is art in motion. Shot by Steven Meisel, the campaign stars Hoyeon, Ida Heiner, Chu Wong, and Awar Odhiang, each bringing Louis Vuitton’s daring vision to the forefront.

Ida Heiner poses in Louis Vuitton La Beauté Louis Vuitton campaign.
Ida Heiner poses in Louis Vuitton La Beauté Louis Vuitton campaign. Photo: Steven Meisel / Louis Vuitton

Lipstick lovers, take note: LV Rouge comes in 55 shades, with longwear pigment and moisture-packed formulas that keep up from day to night. Standouts include 896 Monogram Rouge, a perfect mash-up of Vuitton’s signature brown and a classic red, and 854 Rouge Louis, a scarlet so rich it could stop traffic.

Chu Wong fronts Louis Vuitton La Beauté Louis Vuitton campaign.
Chu Wong fronts Louis Vuitton La Beauté Louis Vuitton campaign. Photo: Steven Meisel / Louis Vuitton

Prefer a softer vibe? The LV Baume delivers sheer, luminous color with 48-hour hydration. Eyes get the star treatment, too. The LV Ombres palettes mix wearable neutrals with one unexpected pop, giving every look an edge. And of course, all of it comes housed in sleek, refillable objets d’art packaging that’s more heirloom than throwaway.

Chu Wong fronts Louis Vuitton La Beauté Louis Vuitton campaign.
Chu Wong fronts Louis Vuitton La Beauté Louis Vuitton campaign. Photo: Steven Meisel / Louis Vuitton
Awar Odhiang fronts Louis Vuitton La Beauté Louis Vuitton campaign.
Awar Odhiang fronts Louis Vuitton La Beauté Louis Vuitton campaign. Photo: Steven Meisel / Louis Vuitton



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