- Nvidia has a 94% share of the desktop GPU market according to JPR
- That leaves AMD with just 6%, and Intel with next-to-nothing
- AMD’s problems could be wrapped up in a lack of supply for RDNA 4 GPUs and therefore prices that are over the MSRP, by some way in certain cases
Nvidia has achieved an even greater level of dominance in the graphics card market, according to some fresh stats on discrete desktop GPUs – with AMD crashing to an all-time low.
VideoCardz reports that the latest figures from Jon Peddie Research (JPR) for shipments of standalone desktop graphics cards (so not including integrated graphics) in Q2 2025 shows Nvidia now owns 94% of the market. That leaves AMD with just 6%, and Intel with a share of under a percentage point that isn’t big enough to register.
The last report (for Q1) put Nvidia’s share at 92%, so things have gone from bad to worse for AMD (or from woeful to terrible might be a more apt description).
Overall discrete GPU shipments were up quite strongly, JPR observes, which is interesting to see – they increased by 27% compared to Q1, and were unusually high for a second quarter (almost 6% above the 10-year seasonal average).
JPR theorizes that this increase could be partly down to a spike in demand from GPU buyers spooked by the specter of price rises driven by tariffs – deciding to buy sooner rather than later, in order to get ahead of any possible hikes.
Analysis: RDNA 4 supply and pricing
Remember, this is desktop GPU shipments – not sales direct to consumers – but it does, of course, still reflect demand from consumers. (And the reasoning behind the rise in the number of graphics cards being shipped does make some sense – there were plenty of warnings about tariff-driven hikes earlier this year.)
Given these new stats, the question on the lips of many gamers is this: why, if Nvidia rather botched its Blackwell launch on multiple fronts, is AMD not making any headway with its rival Radeon RX 9000 graphics cards that also arrived earlier this year, to a distinctly positive reception?
The answer would appear to be something JPR has hinted at (to Tom’s Hardware) in the past: underproduction of these RDNA 4 models. In other words, AMD simply isn’t getting enough stock of RX 9070 and 9060 GPUs out there.
This leads to a situation where you have graphics cards that are considerably above their MSRP, which annoys people, as they feel like the pricing is rather a rip-off. The clearest example is the top-end RDNA 4 GPU, the RX 9070 XT, which has an MSRP of $599 in the US – yet even now, months after its launch, the cheapest entry-level product I can find on Newegg is $700 (and $720 on Amazon US).
That puts gamers off, and even though the situation isn’t as bad with the RX 9060 XT – an MSRP of $350 (for the 16GB model), versus $370 on Newegg, $380 on Amazon – there’s still a hike on the baseline products here. Other regions may vary, of course.
So, it’s not a case of there being no stock – there are GPUs on shelves, it’s just there evidently aren’t that many, hence the cranked pricing which is off-putting, particularly with higher-end RDNA 4 boards.
Team Red isn’t dead
Now, before we get too carried away with the doom and gloom, we must remember that this is just one estimation of discrete GPU shipments – we should never put too much stock (pun not intended) in a single source of info.
JPR has been compiling these reports for a long time, though, and is a respected source. Furthermore, you only have to look at Steam’s hardware survey to back up the notion that AMD’s RX 9000 series has been less than impressive out of the gate.
The latest Steam survey for August 2025 still shows that not a single RX 9070 or 9060 model has made the cut for inclusion in the list of the top GPUs (meaning that every model has less than 0.15% of market share, which is the worst-performing GPU on the list).
Nvidia, on the other hand, has a bunch of RTX 5000 GPUs on that list; six desktop models in fact, with a combined share of just over 5%. Even the stupidly pricey RTX 5090 is in the rankings with 0.26% of Steam gamers using the flagship. Yet none of AMD’s RDNA 4 graphics cards can even register enough ownership to make the list. That really isn’t good, and it bears out JPR’s estimation of near-total dominance for Nvidia over AMD.
What can AMD do to put things right? The answer seems simple on the face of it: make more RX 9070 and 9060 graphics cards, and particularly the former, with this mid-ranger desperately needing better stock levels to revert its pricing closer to Team Red’s MSRP. Of course, it’s not a simple matter of just flicking a switch on assembly lines. To push out more RDNA 4 GPUs, AMD’s dealing with doubtless thorny and tangled plans for manufacturing schedules of different chips, capacity for production of those GPUs, and so forth.
Meanwhile, it seems Nvidia will continue to take advantage, especially seeing as the noted bugs and frustrations with Blackwell GPUs seem to have been largely ironed out at this point.
AMD has certainly brought in some good graphics cards with RDNA 4, it just needs to find the wherewithal to get more of them out there. Let’s hope a pricing correction can be ushered in before 2026 rolls around, and we can get entry-level boards actually at the MSRP, or at least very near it.
