Shop H&M’s Early Autumn Basics

The first signs of autumn are officially here. Leaves have started to fall, temperatures are slowly dipping and, after what feels like an endless stream of heatwaves, we’ve finally reached that sweet spot where a lightweight jacket or knit thrown over the shoulders feels just right. Despite it still being August, I’ve already found myself […]

Vogue’s Guide to Monte Carlo, From the Casino to the Côte d’Azur

“Europe has one Eldorado—Monte Carlo! It is nothing but a rock, yet it is a realm where Illusion is queen. The skies and sea, there, are blue more often than elsewhere, and time suspends its flight, for roulette turns much faster than the hands of a watch.” So began a dispatch from Monte Carlo in […]

Our Edit of the Best Designer Shoes for Autumn 2026

At Who What Wear UK we pride ourselves on being dedicated trend forecasters, and that means figuring out what people are going to want to wear a whole season in advance. After the runways, celebrities, and in turn, the street style set, are the first to wear the most discussed pieces ahead of time, so […]

Inside Tennis’s Booming Influencer Economy

As Grand Slams become increasingly valuable stages for the creator economy, brands and tournaments are racing to capitalize on the attention without diluting what made the events desirable in the first place. Source link

5 Summer to Autumn Transitional Makeup Trends to Try

Maybe it’s because we spent the summer being spoilt with many above-30°C days here in the UK, but I’ve really been feeling the chill in the air lately. So of course, as someone who works in beauty, this has me thinking of the makeup trends that will dominate the upcoming autumn season. Very soon, the […]

Back to School: How are Parents Shopping for Gen Alpha?

Parents these days have a lot on their plate, not least an increasingly digitized, discerning set of kids fast approaching term time. The issue at hand? Fashion matters for school-age children (5-18) more than ever, but the economic climate is testing parents’ wallets. Some context: US inflation hit 4.2% in May, per the Bureau of […]

5 Easy But Elegant Colour Trends That Will Dominate Autumn 2026

With autumn less than a month away, it’s time to start thinking about the new clothing I’ll be adding to my seasonal capsule wardrobe. We can all probably agree that choosing the right colour can make or break an outfit. And even though darker neutrals typically dominate the autumn season, for 2026 specifically I’m determined […]

Should Brands Be Patrons of Art and Culture?

To celebrate the partnership, the brand hosted an event at their store with Substack during Cannes Lions, where it had French novelist Pauline Klein, fashion author Plum Sykes and international Substack head Farrah Storr host a panel on how brands can support artistry, creativity and deep thinking across Substack. “Today, evidence of genuine interest and […]

9 Fall Fashion Must-Haves Vogue Editors Are Shopping

Between the back-to-work jitters, the faint semblance of cooler morning air, and the noticeably earlier sunsets, it’s only a matter of time before the breezy sundresses and denim shorts are replaced by cashmere sweaters and tailored trousers. Vogue editors are embracing the shift in season with transitional wardrobes that mix and match summer staples with […]

How to Be a Bridesmaid: All the Duties and Expectations to Know

Before saying “I do” to joining a bridal party for the first time, there are a few things you should know about how to be a bridesmaid. Getting asked to be in a wedding is a big honor that shouldn’t be taken lightly. After all, it comes with major time, financial, and emotional commitments. It’s […]

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